PLAYLAB,INC.

Sketch for collaboration with Alessi

This PlayLab sketch was made on the occasion of Myth Makes Belief, a sculptural and narrative installation created by PlayLab, with graphic design by Studio Temp, that represents and celebrates the powerful poetic imagination of Alessi. Conceived by PlayLab, the installation invites the audience to participate. The reversal of roles between object and subject, observer and observed, occurs by wearing a series of masks that represent some of Alessi's iconic designs. With these masks, the audience will have the opportunity to perceive, in a fantastic collective experience, the subtle boundary between myth and reality.

PLAYLAB, INC. is an extremely multi-disciplinary Los Angeles-based creative studio with no focus founded in 2009. They realize ideas across a wide range of scales by creating fashion shows, films, campaigns, furniture, retail, installations, books, brands, companies, artworks and more, through creative and art direction, strategy, design and production. PLAYLAB, INC. is currently: Archie Lee Coates IV, Jeff Franklin, Dillon Kogle, Ana Cecilia Thompson Motta, Justin Kim, Kylie McMahon, Jacob Lemon, Brett Su, Blossom Liu, Kiesha Jones, Chelsea Hernandez and Lauren Lynch.

www.playlab.org

@playlabinc